Why people start new diets all the time?

People often start new diets repeatedly for a mix of emotional, psychological, and societal reasons. Here’s why we tend to keep starting over:
? 1. Hope for a Fresh Start
Starting a new diet feels like hitting the reset button.
It gives a sense of control and optimism: “This time, it’ll work.”
? 2. Previous Diets Were Unsustainable
Many diets are too restrictive or unrealistic.
When they fail, people blame themselves instead of the diet — and look for another plan instead of adjusting habits.
? 3. The “All-or-Nothing” Mindset
A single “slip” (e.g., eating dessert) feels like total failure.
Instead of adjusting, people often abandon the diet and start fresh next week or month.
? 4. External Triggers & Social Pressure
Events like New Year’s, summer, weddings, or doctor visits push us to “start again.”
Diet culture promotes quick fixes and constant self-improvement.
?? 5. Emotional Motivation (Not Habit-Based)
Many diets are started out of guilt, shame, or body dissatisfaction.
That motivation fades quickly when emotional needs aren’t met in healthier ways.
? 6. We Chase Novelty Over Consistency
New diets feel exciting: new rules, new promises.
Long-term habits feel boring and harder to market, even though they work better.
? So Why Do We Repeat the Cycle?
Because diets often promise fast, dramatic results — but don’t teach sustainable change. We chase motivation instead of building habits.